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Our Process




Designing your dream home is about more than just creating a floor plan, but rather it provides you the rare opportunity to create a completely personal living space for you and your family.

Establishing ourselves as a partner rather than just a builder, we employ a less-than-conventional approach to the design process.   We dedicate more time to understand what a dream home means to our customers.   Since no two customers are exactly the same, the design of the home must be specifically tailored to meet those individual needs and requirements.   At Imagery Homes your dream home becomes our vision, a distinct plan devised through a close working relationship.

To that end, we have built our processes around simplicity, transparency, and common sense.

Planning & Design

No matter what the scale or scope of your project, every customer is treated to the same hands-on approach that is the hallmark of Imagery Homes. You will work directly with the company owner and our architects & designers to come up with creative ideas that interpret your vision and define your home’s uniquely personalized identity.

We will guide you through the entire process.   For customers looking to build a new home, this process includes home site selection, design, and construction.   We will walk the site with you and suggest the optimum placement and orientation of your home to take advantage of all the site has to offer.

The selection of the products used in your project are not only important, but should be one of the most enjoyable aspects of the building and remodeling experience.   This is the time that you get to impart your sense of style to the home.   As such, the staff at Imagery Homes will guide you through the selection process.   We will provide you with product samples to review, showrooms and galleries to visit, as well as a timeline to assist in scheduling your product selections decisions.   More importantly, our creative interior designer will assist you with the selection process throughout the entire project.


Many of our customers come to us with a wish list, and make it our challenge to provide them top quality at a reasonable cost.   More often than not, we find a way to get our customers the home of their dreams, while charging less than most custom home builders and remodelers.   We work with the finest materials, craftsmen, and suppliers; however our low overhead allows us to provide our customers with more for less.

Whatever the project, our philosophy is to provide our customers with realistic up front pricing.   No one likes surprises, especially when it comes to paying more for your project than you were initially led to believe.

If you think you can’t afford the house of your dreams, Imagery Homes will make you think again.


Throughout the project, you will be asked to attend periodic on-site meetings with Imagery Homes staff and specific subcontractors to ensure the project is completed exactly as you envision.   These meetings will also allow you to ask questions and approve key stages of construction.

Imagery Homes takes great pride in the personal relationship created with each and every customer.   Without it, a custom built home or remodeling project isn't truly custom.

If what you require is more than just a list of basic features and repeated design, let Imagery Homes show you how our process will surpass every expectation in creating your unique dream home.

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1105 Michael Drive, Brookfield, WI 53045  |  Phone: 262.370.7121  |   Fax: 262.796.8029
Imagery Homes builds new construction custom homes and remodeling projects in the metropolitan Milwaukee area, including but not limited to Waukesha, Washington, Milwaukee & Ozaukee Counties.